Katrina Kaif ~ Pantene New Brand Ambassador

Pantene has officially signed on beauty goddess and Bollywood star Katrina Kaif as its brand ambassador. Kaif replaces former Miss Universe Sushmita Sen who had been associated with the brand since 2006.

Katrina is extremely enthusiastic about the shampoo endorsement, which she shot in Mumbai. Sources say she will be given an all- new look for the commercial.

Commenting on her association with Pantene, Beauty Goddess Katrina Kaif said, "According to me, Pantene is a brand that celebrates women. I tend to endorse brands very selectively as I need to relate to the brand as well as believe in it. People have always asked me the secret of my beautiful hair and my answer is plain and simple - strength against breakage! I have been using Pantene since I was fourteen and after trying Pantene Pro-V's New Nourished Shine Shampoo and Conditioner , I found that it really nourished my hair, giving it strength to make it shine!."

The company has also launched a new variant Nourished Shine apart from re-launched the entire range of shampoos and conditioners of Pantene to Double Pro-V Pantene.

Also, Katrina is set to go de- glam in Prakash Jha's forthcoming film, Rajneeti. The buzz has it that Kat's character is inspired from Congress chief Sonia Gandhi. However, Jha has denied resemblance to any real- life character. Currently, the actress is shooting the film in Bhopal along with Nana Patekar and Ajay Devgan